Monday, 5 November 2012

5 Steps for SEO

Get on the right track with SEO!

Search Engine Optimization (SEO) is what makes your website appear first on Google, Bing or Yahoo. It involves a few strategic moves to ensure your website beats out the others, and makes it to the first page in search results.

Search engine searches are an automated process using multiple factors to determine what it is you're probably looking for in a search. To ensure your business comes up in search results, make sure you're following these steps for maximum search capability:

  1. Submit your links: one of the easier parts of SEO is link submissions. Google is the easiest with just a request for the link, a verification and BOOM: SEOed. Click here to submit your link to Google.
  2. Pictures: a lot of our web traffic comes from image searches. Hey, you never know if someone looking for an image will stumble upon what you have to offer with interest. Also, an image search increases your incoming traffic as opposed to limiting yourself to just text searches. 
  3. Backlinks: a backlink is when an external website references your URL. This is the MOST IMPORTANT FACTOR in SEO. Google looks for popular and trusted websites that link other URLs to establish those as trusted sources. Find reputable websites and figure out a way for them to include a link to your website. The easiest way to do this is through:
  4. Social Media: Twitter, Facebook, blogs, and Pinterest, to name a few, are all reputable websites Google considers when enhancing your SEO. If you have accounts with these platforms, include your link. Also, some social media websites have considerable pull in search engine results. LinkedIn and Twitter for example usually come up in the first page within days of registering for them. 
  5. Keywords: if you have something to offer, SAY SO! Offer a thorough description of your business on your webpages. And include as many related words as possible. This helps someone Googling a variation of keywords to find your webpage. For example, if you run a boarding stable, include words like "stable", "barn", and "farm" in your website. 
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2 comments:

  1. local internet marketing servicesMarch 20, 2013 8:23 am

    Indeed, you are in a right track to give advise. There's no way out if you want to do some SEO. You have to undergo such this process. Enjoy optimizing!

    ReplyDelete
  2. Caloundra BookkeeperMarch 20, 2013 9:18 pm

    This is a timely article from an SEO guru.Very few people know this strategy in SEO. Thanks for the idea and well-thorough-research article.

    ReplyDelete

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