Blogs are an important part of business to engage clients and share information. About 78% of Internet users discover new products through an Internet search. Blogging is a great SEO tool to attract and engage potential customers. Or even to keep up with existing ones. So there's three ways to ensure your blog traffic stays on top:
- Fresh content: if you don't blog on a consistent basis, people lose interest in your blog. But don't overdo your blogging with too much content. Pick scheduled dates to blog, and stick to them. One to three times a week is recommended.
- Relevant content: make sure you blog about things you know your readers are interested in. And make sure your content is strategized to serve a purpose- whether that be to inform or update. Have well researched information, or interesting company news to share. If your readers can rely on exciting content, they're likely to return.
- Get to know your audience: take the time to engage your readers. Use an analytic tool/website to find out how their finding you, what topics they're interested in, and how long they're staying on your blog. Then take it one step further and actually engage your Claudine Reach out to them over social media, have a widget like polls to gain stimulate them and encourage them to follow/like your company on various social media platforms.
It’s really always, always about the content, even the third one, actually. It’s not enough to just get to know your audience. You need to publish content or add information in your profile that would help set a common ground between the market and your company. This is the only way to keep them engaged with what you’re saying.
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