Communication is key. Making your web content as effective as possible will help to clearly establish your message and information. Follow these four tips to help create more engaging content:
- Use bullet points. They're easy to read and draws readers in. Include a bolded subheading at the beginning to introduce the topic and to catch your audience's attention.
- Good sentence spacing. Don’t have your sentences too close together. It’s harder to read. But don’t have too much spacing in between either. 1.5-2 spacing is enough.
- Include pictures. Images help express your point and capture your reader’s attention. Infographics are also a great tool- they exemplify your point and tell a story.
- Break your content into segments. Use subheadings and/or pages so avoid having too much continuous content. Having too much content might prompt your reader to skim over your message and they could miss important information
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